In 1922,
British archaeologists opened King Tutankhamen's spectacular
tomb. The fascinating discoveries within served as a portal of insight into
ancient Egyptian traditions rich with style and mysticism. Such archaeological
digs helped form a renewed appreciation of ancient megalithic cultures,
which directly influenced product designers to incorporate ancient Babylonian
and Egyptian decorative motifs in the design of consumer goods. This style,
called Zigzag Moderne, also became a leading influence on many elements of
American culture during the 1930s, from skyscraper architecture to film
sets and props to guitar construction, opening up a new pathway
in American design. |
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Zigzag
Moderne emphasizes
exotic geometric forms. "Zigzag" refers to the geometric stylization of
ornamentation using repetitive angular patterns, abstract motifs derived
from nature, astrological imagery, and sunburst iconography. Zigzag Moderne
was never established as a formal program with published manifestos, like
Germany's Bauhaus school of design. Rather, it was the result of individualized
creativity. Architects, designers, and artists communicated and defined
their work with open-mindedness, consciously segregating
themselves from established European art traditions. |
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In the
ancient Egyptian world,
symbolism took precedence over conceptualization.
In order to portray a comprehensive view of existence, the predominant focus
was on imagery rather than logic. The Egyptians believed that the purpose
of all true symbols was to direct viewers away from the mundane concerns
of life and lead them toward a deeper understanding of being. The true symbol
always points beyond the here and now, for it is the signpost to another
reality. The awe-inspiring pyramids of Egypt represent not only a deeper
look into life but also the profound spiritual materialism of the Pharaohs.
All kinds of treasures and goodies that would put Rodeo Drive to shame
were housed inside these megalithic wonders. |
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In the
18th century,
Americans fought for independence from an oppressive
European culture. In the 19th century, Americans fought amongst each other
to define freedom for themselves. And in the 20th century Americans fought
for American unity and cultural identity. As America began to develop its
own cultural identity in the 1930s, zigzag architecture became the dominant
style of modernism. Some of the most prominent examples of this movement
are the Chrysler Building in New York City, the recently restored Egyptian
Theater in Hollywood and Hoover Dam in Boulder, Nevada. When the Zigzag
Moderne style was adapted to mass-produced goods, it found a large audience
of consumers attracted to its uniquely inherent decorative eclecticism.
The Zigzag motif was popularly injected into set design in Hollywood and
became a dominant style in cinema. For example, director John Huston chose
the Zigzag style for the design of the mysterious black bird used in his
1941 film noir classic, The Maltese Falcon. In ancient Egypt the soaring
falcon was one of the most important images and served as a symbol of divine
kingship. Conversely, in The Maltese Falcon, the bird symbolized corruption,
greed, murder, and the elusive quest for "the
stuff that dreams are made of." |
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This mystical
geometric style
also heavily inspired modern guitar manufacturers
such as D'Angelico, Stromberg, National, Regal, Gibson, Epiphone, and Martin.
By tracing the development of the Zigzag Moderne style in American guitars,
we can link ancient design, technology, and symbolism with the rise of modernism
in America. These indigenous icons of American commerce and communication
deliver a rich aesthetic spectacle that delights the eyes as much as the
ears. During the Thirties the guitar grew tremendously in popularity, quickly
becoming an American icon symbolizing the soul and rebellious spirit of
American culture. Thirties guitars designed with Zigzag appointments have
an enigmatic quality that transcend the time of their origin. Despite many
of the developments that have come since then, these guitars
possess musical capabilities that have yet to be surpassed. |
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In 1929
Gibson departed from the Art Nouveau style that influenced
the design of their musical instruments. Gibson's earliest example of the
transition to the Zigzag style was the replacement of the dot inlays in
the fingerboard of their L-5 guitar with rectangular pearloid position markers.
The block-inlayed neck on the L-5 was symbolic of the architectonic
quality of skyscrapers. |
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Gibson,
determined to remain in the forefront of modern design,
developed the Super 400 guitar in 1934, a tour de force in the Zigzag style.
The following abstract and geometric features can be seen in the Super 400:
split-block fingerboard inlays, architectonic engraved tailpiece, and exotic
sunburst finish. The headstock design is representative of abstract figures
tightly locked in a dance. The gold-plated cats-eye engraved G-111 gears
are particularly good examples of the symbolic references used throughout
the Zigzag Moderne period. In ancient Egypt the eye was considered one
of the most important symbols, representing knowledge,
authority and fire. |
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National,
with its introduction of the triplate series guitars
in 1927, created a fully developed Zigzag design. The triplate guitar consisted
of a nickel-plated (nickel plating was a popular choice of Zigzag Moderne
designers) case-stamped brass body that incorporated modern exotic materials
such as spun aluminum resonator cones. With its geometric construction,
the National triplate body featured angular diamonds, pyramids, and rectangles
reflecting the best attributes of the Zigzag Moderne style. The National
tricone's headstock borrows heavily from abstracted skyscraper imagery.
American guitars manufactured during the Zigzag period shift away from naturalism
toward abstract symbolism-a change precipitated by the development
of modern music and visual culture. |
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Imagine
the New York skyline
in the 1930s,
gracefully dominated by the Art Deco style. John D'Angelico, inspired by
this megalithic landscape, created musical and aesthetic history when he
introduced the Excel in 1934. The guitar had cubistic fingerboard inlays,
a zigzag shaped pickguard, geometric headstock design, abstract f-holes,
and an Egyptian theater marquee-like
tailpiece. |
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By 1940
D'Angelico had perfected his New Yorker model, a pinnacle
in modern zigzag design. With the introduction of ziggurat peghead inlays,
split-block neck ornamentation, and the stair-step tailpiece, the New Yorker
represents Zigzag at its finest. The Grover De Luxe tuners with their engraved
ziggurat-shaped buttons were used almost exclusively on the D'Angelico New
Yorker model from 1937 to 1965. D'Angelico's oeuvre can be regarded as a
symbiotic assimilation of the aesthetic forms in the world existing
beyond his work bench window. |
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It may
be no coincidence
that John D'Angelico's
exquisite-looking and -sounding creations adopted the Zigzag Moderne style.
His design, especially the ziggurat inlay form in the peghead, relates not
only to the Zigzag skyscrapers but also to ancient imagery. The megalithic
construction of pyramids of ancient civilizations is thought by some to
be more than just eternal burial sites for pharaohs and kings. They are
thought to have been facilitators for a global and possibly inter-galactic
communication network, pointing
to the distant stars of Orion's Belt. |
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Zigzag
underwent a transformation when components from
a myriad of styles and cultures were combined. When Stromberg introduced
the Master 400 in 1940, he either borrowed heavily from D'Angelico's design
or possibly assimilated his visual environment in a stroke of genius independent
of his contemporary luthiers. Stromberg's guitars were constructed with
Zigzag appointments: vertically emphasized split-block fingerboard inlays,
zigzag pickguard movement, and gold-plated, die-cast, stamped suspension
bridge tailpiece. These masterpieces of design continue to resonate with
the romanticism that helped to define the diversity of Zigzag
Moderne and shape America's cultural identity. |
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Zigzag
Moderne decor
has been incorporated in the construction of American
musical instruments by fusing ancient forms of design with modernistic geometrical
ornamentation. Innate to this style are symbolic references to civilization
which transcend aesthetics and represent a soulful voice that guided our
destiny through the 20th century and
beyond. |
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The acoustic
guitar can
be regarded as a prime example of the zigzag visual form and can
be viewed as one of the most important communication devices of the 20th
century. It significantly helped define a universal musical language that
has enriched the origins and development of American culture, just as blues,
jazz, rock, and country transcend ethnic and national boundaries and foster
insight into human existence. |
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Written by Bianca Soros
1934 Gibson Super 400 and 1957 D'Angelico Teardrop courtesy The Chinery Collection 1954 D'Angelico New Yorker courtesy Museum of Fine Arts, Boston
All other guitars and original Maltese Falcon courtesy The Hank Risan Collection, TheMoMI.org |